Ginetics 2.0 - Shanghai, CH (2022)
Ginetics is opening a second location in Shanghai and this time with a more mid-century modern twist.
As the establishment takes a different location and the owner's hope for a rebrand, the new aesthetics flips the former oceanlike ambience and features an overall posh palette of warm woods and exposed walls, paired with pops of color captured by neon lights and sophisticated wood patterns, and a swirling terrazzo bar top.
The enclosed elevation creates a relatively more introverted and mysterious atmosphere, even more so when the night falls and the neon lights start to shine. Once stepped inside customer would again greeted by the fan favorite chandelier, a nostalgic little piece of memory from the dearing old ginetics.